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Entrepreneurial Management: On Doing Business In Asia

Most people believe Asia will be very important to Southern California's economy in the years ahead. John Naisbitt (Megatrends) believes Asia is driving the entire world's economy. His views are very compelling, not only because of his reputation as a brilliant author and futurist but also because he is actively involved in business ventures in Asia. A recent book, Megatrends Asia (Simon & Schuster, 1996) contains some key conclusions that we should all take under consideration in our planning. For example:

• Europe and the European Union are irrelevant. There is not enough growth potential there.
• Japan will not grow, and its influence is in decline.
• The Overseas Chinese network is the third largest economy in the world.

It is not necessary to agree with Naisbitt's views, but we believe it is essential that you know what they are. If you do business, or plan to, anywhere in Asia, his book is essential reading. If you don't plan to, you should probably read it today.

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