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Sales Talk: Phone Cards – Overlooked Sales Tool Or Old News? Everyone sells pre-paid phone cards these days, from the corner liquor store to the post office. Are they old news as a marketing tool? We don’t think so. We’re not marketing experts, but we believe marketing methods that deliver value are far superior to those that simply carry product information. We also believe that marketing tools that reinforce their message over and over are superior to one-time reminders. Phone cards do both very well. Companies that use them generally must commit to buying a predetermined number of cards, delivered monthly over a year or longer and sporting any logo or artwork they choose. Cards usually come pre-loaded with 3 to 30 minutes, and are easily rechargeable with a credit card. Quantities of 25 to 10,000 cards with 3 minutes of time included will cost roughly $4.75 down to as little as $1.20 each.
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