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Sales Talk:
Selling On The Internet
All the cybertalk these days is about how everyones markets will
expand with the exploitation of the Internet to sell our products to new
customers around the world. Inc. Technology magazine points out
the flip side of that coin in their latest issue. Americans spend four
out of every five on-line dollars, they tell us, and Internet marketers
around the world are figuring that out pretty quickly. Says Inc.:
"American buyers are the low-hanging fruit of Internet
commerce." In other words, you may find foreign competitors eating
your lunch before you even learn where they keep theirs. Key:
Just like you shop the competition in your hometown, keep current on
whats coming over your modem. Be pro-active if you can, react quickly
to the competition if you cant be pro-active, and learn about the
nuances of Internet marketing. Its not going to go away, trust me on
this.
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