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Sales Talk: Selling On The Internet

All the cybertalk these days is about how everyone’s markets will expand with the exploitation of the Internet to sell our products to new customers around the world. Inc. Technology magazine points out the flip side of that coin in their latest issue. Americans spend four out of every five on-line dollars, they tell us, and Internet marketers around the world are figuring that out pretty quickly. Says Inc.: "American buyers are the low-hanging fruit of Internet commerce." In other words, you may find foreign competitors eating your lunch before you even learn where they keep theirs. Key: Just like you shop the competition in your hometown, keep current on what’s coming over your modem. Be pro-active if you can, react quickly to the competition if you can’t be pro-active, and learn about the nuances of Internet marketing. It’s not going to go away, trust me on this.

 

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