Technology now allows companies to outfit their sales brochures and other mailings with a voice chip. Originally designed for toys, these chips are sweeping the sales world, according to Sales & Marketing Report, a newsletter published by Ragan Communications, Chicago (800) 878-5331. Placed inside of brochures, the chips have a trigger mechanism that sets them off when the brochure is opened. Stock sounds – popular songs, a ringing phone, etc. – start at about $3 per chip, while a lengthy customized message that you create can go as high as $10 per chip. I got one from a speaker a year or so ago that produced audience applause when opened. I still have it, and I know where I keep it and who it came from. Hmmm.