The Hidden Costs of Earning a Buck: "I'm working my butt off and not making enough money… where am I losing cash?" Through this keynote, you will learn how to:

• Determine which of your products or services is costing you a disproportionate amount in overhead costs
• Calculate your Gross Profit for every sale and measure the real profitability of your 10 largest customers
• Decide when to cut a low-profit customer, how to decrease your inventory costs, and how to calculate the profitability of new products and services in the pipeline
• Learn a powerful new way to look at your income statement and your business.

Managing the Cash Flow Crisis: "I have plenty of business but never enough cash coming in!" Gene will show you how to:

• Discover the 5 biggest cash drains on your business and how to fix them.
• Keep late-paying clients from putting you in the red and the 5 ways to encourage customers to pay on time.
• Pay your bills "later" without ticking off your venders.
• Stop wasting cash on inventory that moves too slowly, which short-term credit options you should use if you're short on cash, and what to do when you don't have enough to cover payroll!

Predicting Your Future: "By the time I get my financial statements, it's old news and when something bad happens it's still happening... I don't know how to anticipate so I can take early action." Gene is an expert at teaching you how to:

• Discover the financial forecasting tools that will allow you to spot the overlooked trends in your business, estimate next year's sales and revenue, and calculate the expected profits of new services and products before they hit the market.
• Determine your ideal cash levels for this time next year, create the financial plan to hit your goals, and budget for the resources to get you there!
• Learn how to identify your Critical Performance Factors, the metrics that determine the success of your business, and how to reverse bad trends and reinforce good ones.

The Numbers Made Easy: "I don't look at financial statements because I don't know how to read them and I'm embarrassed to ask someone to teach me!" Don't be afraid any more! Gene will show you how to:

• Learn how to read and understand basic financial forms and reports-financial statements, income statements, balance sheets, cash flow, financial ratios, bank ratios, and ROI - and how to uncover hidden information in your statements that will give you an edge in planning.
• Communicate more effectively with your CFO, accountant, investors, or bank, and how to scrutinize your own financial reports to find critical accounting errors that could hurt your business!

The Interactive Workshop: "If I run into trouble with my own company, what should I know, and what should I do?" Bring in Gene for a fun, high-energy interactive workshop that will give you the know-how to spot company problem areas and turn them around yourself. In this workshop you will:

• Develop your sense for company "soft-spots" by reviewing an actual client assignment designed for CEO and business advisor audiences. You will be taken though a true-life case history, participate in information gathering, and learn what mistakes the company was making.
• Learn how to help your business by performing recovery on this "model" business. Working together, you will develop a plan of attack to "save" this company, using the same information Gene's team had.
• You will go through the various solutions and the likely outcome of each plan. You'll also learn the startling success the team had with their solution. By systematically examining the results, you will learn what works, what doesn't, and what to do if the seas get rough and your company starts to take on water.