Those of us who have spent our careers in the financial world have been working with a quandary for many years: It’s very important to invest in marketing, but only in the marketing that works. And, as most marketing experts will tell you, “You only really know if it...
As I sort through our daily barrage of emails, I see more than a few offering webinars or workshops or white papers promising to help business owners learn how to read their financial statements. All very nice and certainly addressing a need we frequently see when we...
I had a meeting this week with an entrepreneur/founder who had been advised to engage a fractional CFO to help him manage his company. The business is actually in its 7th year and has been singlehandedly managed by the founder, growing to a few million dollars in...
“A $2 million punch. The average cybersecurity incident at a small- or medium-sized company leads to $2 million of business interruption losses, according to the most recent Ponemon Institute. Yet only 30% of the companies surveyed believe they are adequately prepared...
HAPPY NEW YEAR! We hope for you and yours a healthy, happy and prosperous new year. That said, let’s talk about how to help create the prosperous part of that. Specifically, let’s focus on the financial plan/budget that you’ve finished just in time to start the new...
Earlier this month I wrote about the need to get on with planning your company’s financial goals for 2023, and I pointed readers to an online course to help those who either have never done this before or need a refresher on how to do it right. The image at left is...