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  • Robb
  • November 21, 2023
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Accounting Treatment of Multi-year Marketing Campaigns

Significant marketing investments, such as the cost of developing a new web site or a branding project that will clearly benefit a company’s marketplace positioning for a significant period of time into the future may be considered intangible assets for accounting purposes, and may thus be amortized over their estimated useful lives, without regard to the timing of the cash transactions that paid for them.

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